FLRish, a company providing management services to the renowned Harborside medical cannabis dispensaries and building cultivation operations for vertical integration under CA state law, is seeking qualified applicants to apply for the role of Manager of Brand Engagement.

PLEASE NOTE: All applications MUST be accompanied by a cover letter that clearly describes your interest in the medical cannabis industry. Any application received without such a cover letter will not be considered.


FLRish was founded in 2015 by Steve DeAngelo and Jeff Brothers. FLRish provides management services to Harborside Health Center, one of the most respected and largest medical cannabis dispensaries in the United States. Harborside has over 200,000 registered patients and was first in the nation to support education for seniors, veterans and families with severely ill children; first in the country to offer CBD-rich medicine; and the first to treat children with Dravet syndrome. Harborside continues to set an example of diversity and compliance, and is one of the prime advocates of diversity, sustainability and economic justice in the industry. Our work is dear to our hearts, and so vital to the communities we serve. We hope all our employees find their work to be both challenging, and to carry the unique reward of knowing at the end of the day that they have done something that really matters. We provide a competitive wage, medical, dental and vision insurance, an employer-matched 401k program, an Employee Assistance Program, FSA/Commuter Benefits, and paid time off to qualified staff members.

FLRish is committed to a policy of equal employment opportunity. We recruit, employ, train, compensate and promote without regard to race, color, age, sex, ancestry, marital status, religion, national origin, disability, sexual orientation, veteran status, present or past history of mental disability, genetic information or any other classification protected by state or federal law. EOE

Manager of Brand Engagement


FLRish is seeking a Brand Engagement Manager to strengthen our brand platform by building relationships with internal and external teams to support our mission and vision. The ideal candidate will be responsible for developing strategic communication that guides Harborside’s customer communications. Manages the Social Media Coordinator.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: (This list is not intended to be all inclusive)

  • Develop social medial strategy with emphasis on follower growth, including the production of original video content and the establishment of formalized ambassador, influencer, and advocate programs in areas of music, food, art, sports, creativity, and thought leadership.
  • Develop and manage in-store and out-of-store communication strategy to attract new customers and to entice existing customers to become more loyal, measured by number of visits and spend per visit.
  • With support from Marketing Team, establish and communicate brand voice and tone, which will guide all Harborside customer communications.
  • Develop customer email, text, native app, website communication strategy to increase customer loyalty. Serves as primary copywriter.
  • Assist with the creation of weekly, annual and one-off marketing campaigns to attract new and existing customers, including the launch of new Harborside-branded cannabis products and merchandise (including email, social media, digital ads, text, native app, print, billboards, brochures, TV, radio, in-store, website advertising).
  • Create and manage Harborside blog. Build and manage community of freelance writers with cannabis product knowledge.
  • Create and articulate compelling value propositions around brand services.
  • Support and lead special projects as required.

Key Competencies: (Knowledge, Skills and Abilities)

  • Demonstrated passion to serve the medical cannabis community
  • Proven ability to manage teams effectively
  • Outstanding customer relations skills
  • Excellent communication skills
  • Understanding of basic accounting principles and able to interpret financial data
  • Intermediate math skills
  • Advanced computer operating skills
  • Knowledgeable in Microsoft Office Suite, with advanced knowledge in Excel


  • Provide excellent service
  • Present a professional image in appearance, actions and words
  • Demonstrate ownership, accountability, initiative and quality of work
  • Build positive team relationships throughout your department and the Company
  • Work scheduled shifts
  • Follow all safety policies
  • Be a role model for the Company experience
  • Understand and practice Company values
  • Demonstrate ethical behavior
  • Understand & contribute to the positive culture of the organization

Physical Requirements

  • Generally performed seated; repetitive key board use, phone use, walking, standing, bending stooping and reaching.
  • Work is generally performed in an office type setting, in a farm setting, or over the phone.
  • Lifting up to 10 pounds.
  • Frequent contact with others via email, face-to-face discussions, and telephone
  • Some communication required via mail and fax

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience Required :

  • BA/BS in Marketing, Public Relations, or related field or equivalent work experience in lieu of degree.
  • Excellent communication and presentation skills and the ability to work in a highly collaborative environment.
  • Strong problem-solving ability, including creative solutions.
  • Demonstrated passion for customer experience.
  • Demonstrated experience leading through influence
  • Experience working in medical cannabis industry preferred but not required
  • Must be 18 years old and pass a criminal background check per the City of Oakland

Certifications or Licenses Required :

  • Valid CA Medical Cannabis Recommendation
  • Valid CA Driver’s license, clean motor vehicle report.

Job Type: Full-time

Required education:

  • Bachelor's

Required experience:

  • Marketing: 2 years
  • Public Relations: 2 years
  • Software: 1 year

Required license or certification:

  • dr

How to apply

Contact Us!


US California Oakland